Re: Couple of questions for you tractor owners

Posted by 135 Fan on January 07, 2011 at 01:01:41 from (68.149.56.30):

In Reply to: Couple of questions for you tractor owners posted by NCWayne on January 06, 2011 at 20:20:54:

I briefly read the responses on here. Some say you shouldn't post pictures of your truck. Why not? That's like telling an excavating contractor not to put a hoe on his business card. When I had a welding truck, I had several very experienced welders tell me that the truck you drive says a lot about the quality of work you do, like a rolling advertisement. It's your signature. You drive a crappy, rusted POS and people will automatically associate that you do crappy, shoddy work. Having a nice well thought out and even expensive truck shouldn't scare customers away. Just the opposite. It shows that you have invested a lot of money in tools and equipment to be able to tackle the widest range of jobs and have been successful. List your training and qualifications, types of specialty equipment you have, like a crane, air compressor, welder, etc. Types of jobs you've done, especially more difficult or unusual ones and that you work on all makes of equipment from small to large. Also that you'll do simple jobs like changing an alternator to big jobs like pulling an engine in the field. I think one of the best things you could have on a brochure is some short testimonials from some of your past customers that would highly recommend your services. Bigger well known companies that potential customers have heard off. Nobody with heavy equipment does their work for peanuts and they shouldn't expect you to either. If they do, you don't want them for a customer anyway. You're in business to make money, just like they are. I know a lot of independent shops have shut down because you need a computer for every different new machine but there's thousands of older machines still at work. There's also nothing wrong with advising a customer that you don't have the right equipment and they need to see a dealer. It shows professionalism. I'd much rather have someone tell me they can't do it than have them fake it at my expense. That happens more than you think. Look at some websites to get some ideas. That's kind of the same as a brochure and you probably want a website too. Hope this helps. Dave

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