Interesting discussion. There is not one answer to your questions. Word of mouth and repeat customers is extremely important. Other kinds of advertising is purely trial and error to find out what works. My partner and I opened a repair business two years ago in a very rough economy around here. We have done well and are very thankful. We maintain a budget for advertising every month. Do we need to? Maybe not, but as my partner said, do we want to find out what happens if we don't. The best advise I can give you is always take the long term view of business. Take care of the customer first. I have a little bit of a rant. I get really tired of the dealership bashers. There are good dealerships and bad dealerships just as there are honest lawyers and crooked lawyers, for example. It is wrong to lump them all together.
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Today's Featured Article - The Ferguson System Principal An implement cutting through the soil at a certain depth say eight inches requires a certain force or draft to pull it. Obviously that draft will increase if the implement runs deeper than eight inches, and decrease if it runs shallower. Why not use that draft fact to control the depth of work automatically? The draft forces are
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