The only real "public pressure" that TW would have had would be from the FCC enforcing "good faith" negotiations. A couple of hundred, or even thousand angry phone calls either to WKTV or TW from viewers would only result in the viewer getting the "blame game" from whomever answers the phone. Perhaps some political pressure would be applied locally if they are a cable monopoly and their contract is up for renewal soon, but probably not a whole lot, and TW probably would have ignored it anyway.
In reality, WKTV probably wanted "ESPN bucks", and TW didn't want to pay them anything. Somewhere in the middle they met, probably much closer to the lower end. It's probably only a pennies per subscriber imcrease, but you will pay more than that when the bill comes. Being a full power station, WKTV can force them to carry their signal ("must carry"), but can't force them to pay for it (a retransmission agreement).
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Today's Featured Article - Listening to Your Tractor - by Curtis Von Fange. Years ago there was a TV show about a talking car. Unless you are from another planet, physically or otherwise, I don’t think our internal combustion buddies will talk and tell us their problems. But, on the other hand, there is a secret language that our mechanical companions readily do speak. It is an interesting form of communication that involves all the senses of the listener. In this series we are going to investigate and learn the basic rudimentary skills of understanding this lingo.
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