jde, the sad thing is that this type marketing has proven to work quite well because of one known fact....women outnumber men by far as the "shoppers" in any store. Women are afraid of screwing up so they WILL buy 50/50 antifreeze and pre-mixed fuel. Not that they are gonna go to the woods with the chainsaw but they will run the weed whacker , 2cycle mower , snow blower leaf blower etc,etc. Lot of single women out there using this stuff. The "bean counters" and "marketers" know exactly what they are doing and sadly it works. Whad-a-ya-do???
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