Re: sharing IH dealer experience

Posted by Paul in Mich on November 01, 2003 at 05:38:21 from (24.231.161.191):

In Reply to: sharing IH dealer experience posted by Terry on October 31, 2003 at 08:08:52:

IH was for the most part a well engineered product. Poor marketing existed long before the 60's. They were sitting on a bonanza with the introduction of their diesels, but failed to capitalize on that advantage. Cat recognized the potential of diesels in the mid-30's. In addition to marketing's haste to get new product out before bugs were worked out, they were also guilty of pushing a new line of construction equipment onto the ag dealers, rather than set up a network of construction equipment dealers independant of ag dealers.. This meant that the ag dealers now had to spend much of their credit line on construction equipment, thus reducing their inventory of ag equipment. This abuse of dealerships led to many dealers closing their doors since they could no longer serve properly the farmers who were their core customers. I think that IH is a perfect example of what can happen when arrogance in the upper management drives a company rather than customer needs.

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