He was just fine for Xerox, but there is a huge difference between running a company that markets office products and a company that sells ag products. If nothing else the competition alone - who competed against Xerox in the 1970s and who competed against IH in the 1970s? Xerox had so much market share the act of making a copy was for years known as Xeroxing, IH enjoyed no such dominance.
His inability to deal with organized labor in a company tied to organized labor was the second issue.
The third issue was his inability to recognize that farmers didn't rotate machinery like office products. When money got expensive (20%+ interest rates) large ticket items sat on the shelf in the ag industry. Instead of taking advantage of IH's low inventories after the strike IH went into full bore production and had new 3 year old tractors on dealers lots in 1985. The company built this inventory on borrowed money. Pay 20% interest on billions of dollars of inventory that sits for years and see how long you last.
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Today's Featured Article - A Lifetime of Farm Machinery - by Joe Michaels. I am a mechanical engineer by profession, specializing in powerplant work. I worked as a machinist and engine erector, with time spent overseas. I have always had a love for machinery, and an appreciation for farming and farm machinery. I was born and raised in Brooklyn, New York. Not a place one would associate with farms or farm machinery. I credit my parents for instilling a lot of good values, a respect for learning, a knowledge of various skills and a little knowledge of farming in me, amo
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