Posted by Jal-sd on September 14, 2020 at 08:43:21 from (142.0.9.52):
In Reply to: Re: Harvestor Company posted by Jal-sd on September 14, 2020 at 08:16:49:
Couple of other blunders that were made early on that may have saved the company. This information comes from a book I have on the history of the IH truck division. It was the only division that survived the bankruptcy. In the early '60's, Studebaker approved truck division management with a proposal that they would drop there truck division as they only had about 1% of the light truck market. Studebaker would sell IH in the urban market, including the new "Scout" that IH had recently marketed. Studebaker had a good urban dealer network. IH would then sell the recently developed Studebaker Larks through IH's excellent rural truck dealership network, benefiting both companies. Truck division was excited, as it already had about a 32% market share of the light truck market. The bulk of the rest of the light truck market except for about 5% was divided between GM & Ford. At the time, IH had a market share that was larger than either Ford or GM, in their opinion. Corporate leadership "nixed" the idea. I wonder what a difference that merger that merger may have made in the automotive market place. Maybe the "Big Three" (Chrysler,GM & Ford) wouldn't have been able to squeeze Studebaker- Packard out of the automobile market.
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