Actually, John Deere does care about their older products and how they sell, thats why they offer parts for those older tractors. I'm not saying your wrong, but it honestly is marketing the whole way. If you tailor to your customer, your more likely to make the sale. At work, I am basically able to order any part for a Deere tractor and it looks and fits like new, no questions. If I want a part for my Oliver Super 77, half the time its a generic "will fit" part that looks like poo.
Another way to look at marketing is to look towards the music industry. How many country songs are either written about or singing about a John Deere tractor? I can think of Kenny Chesney, The Judds, and that guy painting a water tower with "John Deere Green" paint(and I dont even listen to Country). How many songs are there about Oliver, Moline, Allis, Massey, etc??? I cant think of any! Theres that "International Harvester" song but I about puke anytime I hear that song....its like a guy is rambling about something and then he says International Harvester in the refrain....come on! I'm not out to say one brand or one song is better than the other, but its pretty obvious where society places John Deere to the average American outside of rural America. If you had no loyalties, where would you naturally want to go? I guess if Kenny Chesney says a John Deere is sexy in his music video, he MUST be right, cause superstars are always right...right?
One other thing, in John Deere training classes, they talk about marketing to Americans, not just the farmer....just to pass that along. This you will see very easily in their lawn and garden sales. Lowes, Home Depot, etc.....following my drift? Just me two cents from "the inside"...LOL
We sell tractor parts! We have the parts you need to repair your tractor - the right parts. Our low prices and years of research make us your best choice when you need parts. Shop Online Today. [ About Us ]
Today's Featured Article - Restoration Story: Fordson Major - by Anthony West. George bought his Fordson Major from a an implement sale about 18 years ago for £200.00 (UK). There is no known history regarding its origins or what service it had done, but the following work was undertaken alone to bring it up to show standard. From the engine number, it was found that this Major was produced late 1946. It was almost complete but had various parts that would definitely need replacing.
... [Read Article]
Latest Ad:
1964 I-H 140 tractor with cultivators and sidedresser. Starts and runs good. Asking 2650. CALL RON AT 502-319-1952
[More Ads]
All Rights Reserved. Reproduction of any part of this website, including design and content, without written permission is strictly prohibited. Trade Marks and Trade Names contained and used in this Website are those of others, and are used in this Website in a descriptive sense to refer to the products of others. Use of this Web site constitutes acceptance of our User Agreement and Privacy Policy
TRADEMARK DISCLAIMER: Tradenames and Trademarks referred to within Yesterday's Tractor Co. products and within the Yesterday's Tractor Co. websites are the property of their respective trademark holders. None of these trademark holders are affiliated with Yesterday's Tractor Co., our products, or our website nor are we sponsored by them. John Deere and its logos are the registered trademarks of the John Deere Corporation. Agco, Agco Allis, White, Massey Ferguson and their logos are the registered trademarks of AGCO Corporation. Case, Case-IH, Farmall, International Harvester, New Holland and their logos are registered trademarks of CNH Global N.V.
