They are pretty much correct. If US consumers really wanted a diesel car or light truck, they would of sold better the many times they have been offered. They did not sell back when diesel fuel was much cheaper than gasoline. Why would any company take a chance on them now?
It appears to me that the US consumer wants a diesel car ONLY if cheap, real fast, gets fantastic fuel mileage, and starts and runs like a gas-powered car.
There were many excellent little diesel cars and light trucks offered over the years and none sold well.
Jeep sold a 1968 version with a Perkins.
Jeep sold a diesel version Cherokee in 2007.
Mazda sold a B2200 truck with a Perkins diesel 1980.
International sold a Scout 1977-1980 with a Nissan (turbo and non-turbo).
Dodge sold a 1/2 ton truck with a Misubishi 6 cylinder diesel in 1979.
Checker sold a diesel car in 1968 that was Perkins powered.
Ford sold Escorts, Ranger trucks, etc. with Mazda/Perkins and Misubishi diesels (turbo and non-turbo).
Chevy sold Chevettes, LUVs, and S10s with Isuzu diesels. Also sold the many 1/2 trucks with 6.2 diesels.
I could also mention the many GM diesel cars in the 70s with the awful Oldsmobile diesels - but they were just that - awful.
Dodge sold little mini Ram trucks with Misubishi turbo and non-diesels.
Isuzu sold cars and mini-trucks with diesels, turbo and non-turbo.
I still have and drive many, including two 1981 diesel Chevettes, a 1985 4WD diesel Isuzu PUP mini-truck, a diesel ford Ranger, and an army of 6.2 diesel Chevy Blazers and trucks.
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Today's Featured Article - When Push Comes to Shove - by Dave Patterson. When I was a “kid” (still am to a deree) about two I guess, my parents couldn’t find me one day. They were horrified (we lived by the railroad), my mother thought the worst: "He’s been run over by a train, he’s gone forever!" Where did they find me? Perched up on the seat of the tractor. I’d probably plowed about 3000 acres (in my head anyway) by the time they found me. This is where my love for tractors started and has only gotten worse in my tender 50 yrs on this “green planet”. I’m par
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