Your comment has me confused. Who exactly is forcing customers to buy short-bed pickups? If you want a long-bed truck, then just order it that way - all the manufacturers make them. The only trucks that are not available with an 8-ft bed are the 4-door "half-tons" because the market for such a truck would be just about zero. Why spend the money to design a unique frame for a truck that virtually nobody wants? Many folks don't want a truck that is extremely long so most will select the shorter bed option with a 4-door truck. For a "half-ton" this means a 5.5-ft bed and for heavier models this is around 6.7-ft. (And nobody is forcing anyone to buy 4-door trucks, either. That's just what is the most popular these days.) The dealerships know what sells and will obviously invest the money to stock what most people want to buy. I'm not sure how this makes the designers "dingbatts" or has us "cursed". Capitalism and the free market mean that companies will produce and sell what they believe will make them money. If they get it right, everyone wins - the company makes money and the customer gets what they want. If they get it wrong, the company loses but the customer has the right just to shop elsewhere. Just like with the original post here - if there are enough customers out there that are willing to buy an electric or hybrid tractor and the company can produce them for a profit everyone wins. Often the market potential for new innovations is unknown but why criticize the company for taking a risk by exploring it?
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Today's Featured Article - Listening to Your Tractor - by Curtis Von Fange. Years ago there was a TV show about a talking car. Unless you are from another planet, physically or otherwise, I don’t think our internal combustion buddies will talk and tell us their problems. But, on the other hand, there is a secret language that our mechanical companions readily do speak. It is an interesting form of communication that involves all the senses of the listener. In this series we are going to investigate and learn the basic rudimentary skills of understanding this lingo.
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