JD, not quite in agreement except that management at the top making bad decisions is the deciding factor.
IH tried chasing too many technologies, farm, construction, transportation to be fantastic at any one. Just not enough R&D money to go around. They also tried marketing things that really didn't have enough demand like the 2+2 when MFWA was starting to gain in popularity. IMO the money dumped in developing the 2+2 should have gone into getting a power shift tranny on the market.
Sears biggest mistake as I see it was failing to appeal to the next generation of buyers. They were losing the old customers to death. The younger buyers were going elsewhere and Sears failed to go after that market. People didn't want to look at a catalog or go to the store. They wanted to look online. At the time Sears should have been looking at on line sales they too should have been looking at downsizing or eliminating the brick and mortar stores. Then when they started dropping their quality?
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Today's Featured Article - Grain Threshing in the Early 40's - by Jerry D. Coleman. How many of you can sit there and say that you have plowed with a mule? Well I would say not many, but maybe a few. This story is about the day my Grandfather Brown (true name) decided along with my parents to purchase a new Ford tractor. It wasn't really new except to us. The year was about 1967 and my father found a good used Ford 601 tractor to use on the farm instead of "Bob", our old mule. Now my grandfather had had this mule since the mid 40's and he was getting some age on him. S
... [Read Article]
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